Amul debuted its world’s first high-protein mango kulfi in Kolkata on April 25, 2025, featuring 10 g of protein and just 57 kcal per 60 g pack, while remaining low-fat, lactose-free, prebiotic, and sugar-free, at an accessible ₹40 price point DeshGujarat. This launch underscores Amul’s push into functional dairy, aiming to help consumers meet daily protein needs without excess calories X (formerly Twitter).
Nutritional Profile and Health Benefits
Each mango-flavored kulfi stick delivers 10 g of high-quality milk protein at only 57 kcal, thanks to whey protein concentrate and optimized formulation DeshGujarat. It is low in fat, entirely lactose-free, includes 100 million CFU of prebiotic probiotics for gut health, and contains no added sugar, positioning it as both a tasty dessert and a functional nutrition source Instagram.
Pricing, Distribution, and Availability
Priced at ₹40 for a 60 g pack, Amul’s protein kulfi will roll out across all official quick-commerce partners and on Amul’s D2C portal (shop.amul.com) in the coming weeks DeshGujarat. Competitive pricing is designed to drive trial among fitness enthusiasts and value-seekers alike LinkedIn.
Amul’s Growing High-Protein Portfolio
This kulfi joins Amul’s 2022-launched high-protein range—plain and chocolate whey protein sachets (25 g protein), high-protein paneer (25% protein), and dahi with 25 g protein per 400 g tub DeshGujaratLinkedIn. Managing Director Jayen Mehta confirmed upcoming innovations including high-protein parathas, snacks, ice creams, and ready-to-drink beverages, reinforcing Amul’s strategy to deliver at least 1 g protein per kg bodyweight daily for every Indian DeshGujarat.
Functional Dairy Market Context
The global functional dairy products market is projected to grow from US $48.6 billion in 2025 to US $74.1 billion by 2035 at a 4.5% CAGR Future Market Insights. In India, the broader dairy market—valued at US $115.6 billion in 2023—is expected to surpass US $210 billion by 2032 (8.94% CAGR) Market Research Forecast. Dairy blends specifically are forecast to expand from US $2.73 billion in 2024 to US $3.44 billion by 2030, driven by demand for clean-label, protein-enriched products GlobeNewswire. This landscape highlights ample opportunity for Amul’s protein-fortified innovations.
Consumer and Expert Reactions
Early social-media responses praise the kulfi’s creamy texture and nutritional punch, with fitness influencers spotlighting it as a guilt-free post-workout treat X (formerly Twitter). Nutritionists laud its balanced macro-ratio and probiotic content, noting such product diversification as key to tackling India’s protein-energy malnutrition challenges DairyNews: dairy market news every day.
Future Innovations and Outlook
Buoyed by its daily procurement of over 35 million liters of milk and leadership in cheese production, Amul is poised to scale its high-protein lineup to include meal replacements, functional beverages, and frozen desserts DeshGujarat. As health consciousness rises, Amul’s strategy of maximizing protein-to-calorie ratio without compromising taste is likely to shape the next wave of functional dairy trends.
About The Author
